Garage-born Crimson Coward will reach 200 locations by 2027

By the tip of the 12 months, the model can have 9 shops in California, Michigan, Texas and Virginia and is searching for franchise companions to take the model nationwide.

After changing his storage right into a “meals lab,” spending eight months testing menu gadgets and dealing with meals specialists, Ali Hegazy opened the primary Crimson Coward Nashville Scorching Hen restaurant in 2019 in Downey, California. Regardless of being an entrepreneur targeted on actual property and different investments, Hegazy is now on a mission to open 200 Crimson places by 2027. He fell in love with sizzling rooster after a good friend launched him to Howlin Rays, a regional sizzling rooster model in Los Angeles. . Angeles, and commenced engaged on his personal idea.

“I feel I went to each sizzling rooster restaurant in Nashville over the course of three days,” he mentioned in an interview with FastCasual.

By the tip of the 12 months, the model can have 9 shops in California, Michigan, Texas and Virginia, however is searching for franchise companions to take the model nationwide.

Menu and buyer expertise
Armed with a reputation that challenges the style buds, Crimson Coward Hen is available in 5 warmth flavors—Nation No Warmth, Delicate, Medium, Crimson Scorching and BURRRRRN BABY BURN—that visually change colour due to the kind of pepper utilized in every recipe.

“We needed the meals to not solely style good, however the way it was ready and served was additionally vital,” Hegazy mentioned, which is why every location options an open kitchen that permits visitors to look at their meals being ready. Every additionally has a particular spot — the “Fortunate 7” — the title given to the seven opposite-height seats, the place visitors fortunate sufficient to get a spot are rewarded with free samples, corresponding to macaroni and cheese or fried pickles.

“We’re dedicated to taking that further step to make each visitor’s expertise distinctive,” mentioned John Filipiak, Crimson Coward retailer enlargement associate on the East Coast. He and associate Nabil Assad plan so as to add 25 places in Maryland and 25 in Virginia. The plan is in keeping with Hegazy’s total progress technique of growing at the least 25 shops in every state it enters and rising organically via the success of these shops.

“Working with (Hejazi), it was rapidly obvious that he was open to strategies on operations and improvement and actually had a streamlined course of, a high-quality product, a singular open kitchen look, and a deal with the visitor expertise,” Filipiak instructed FastCasual. “All of this has laid the inspiration for rising a profitable model for franchise companions.”

Every restaurant has a kiosk and cell ordering app, and can quickly add drive-thru places.

Though the model is simply 4 years previous, Hegazy believes reaching 200 places by 2027 is feasible.

“We’ve targeted on increasing operations and pursuing progress, and we now have eight places open nationwide and proceed to increase,” he mentioned. “On the coronary heart of Crimson Coward is a high-quality product and a superior buyer expertise.”

Filipiak agreed, saying Crimson Coward was not a cookie-cutter model as a result of it supplied a design that linked to the local people whereas sustaining the open kitchen and sizzling rooster roots of Nashville.

“We’re very concerned within the native communities during which we work and dwell,” he mentioned. “Each time we open a Crimson Coward rooster store, we attain out to native faculties and companies to create partnerships and grow to be a part of the neighborhood thread. That is the cornerstone of Crimson Coward and can proceed to be an vital a part of our beliefs and model.”

Cherryh Cansler is Vice President of Occasions at Networld Media Group and Senior Editor for FastCasual.com. She has been protecting the restaurant business since 2012. Her byline has appeared in Forbes, The Kansas Metropolis Star, and American Health, amongst many different magazines.

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