How to turn a modest project into a multi-million success story

Natural Ice Cream: How a humble project turned into a multi-crore success story

Raghunandan Srinivas Kamath, Proprietor, Kamaths Ourtimes Icecreams Pvt. Ltd (pure ice cream)

An revolutionary idea can result in the event of a high-quality product, and thru steady dedication to enhancing product and repair high quality, it may well develop right into a trusted model. When customers belief a product, it turns into a staple in households and sometimes drives transformative modifications inside industries.

An identical success story has emerged within the FMCG retail sector with pure ice cream. This model has demonstrated a deep understanding of buyer preferences and flavours, harnessing distinct product choices, and has carved out a distinct segment within the conventional ice cream business in India.

A viral matter on the web is presently sharing the superb success story of Kamaths Ourtimes Ice Lotions, extra generally generally known as Pure Ice Cream. Based by Raghunandan Srinivas Kamath, the model opened its inaugural retailer in Juhu, Mumbai, in 1984.

How did you begin?

Mr Raghunandan Kamath grew up serving to his father, a mango vendor, in a small village in Mangalore. He shortly fell in love with the world of fruits and discovered the artwork of selecting, selecting, sorting and preserving them. From a younger age, Mr. Kamath was all the time in a position to distinguish between excellent mangoes and imperfect ones. In the future, he thought to himself, “If ice cream can have fruit flavors, why not actual fruit?” This concept slowly took root in his head.

A brand new sort of ice cream

Mr. Kamath left his father’s job and got here to Mumbai to start out a restaurant, serving pav bhaji as a most important course and ice cream as an add-on. His small restaurant started to draw consideration and shortly became a full-fledged ice cream parlor. Folks began referring to it because the “Juhu Ice Cream Scheme”.

More and more common

In keeping with the corporate’s web site, demand for pure ice cream has elevated a lot that it has brought about frequent site visitors jams in small bylanes in Juhu. However Mr. Kamath took this as a praise. In 1994, he opened 5 extra retailers. The love of pure supplies has unfold to different cities as properly. Retaining in thoughts the rising recognition, distinctive warmth packs have been launched. Naturals’ Thermocol bins have been quickly being seen throughout the nation. At the moment, Pure Ice Lotions stands as a preferred and beloved model, cherished by individuals of all generations. Their fame is constructed on utilizing the freshest, pure components and providing a spread of scrumptious fruit flavours. The success of Pure Ice Lotions is a testomony to the unwavering imaginative and prescient and steady dedication of Mr. Raghunandan Kamath, who turned his dream of crafting a novel ice cream expertise right into a actuality.

(tags for translation) Pure Ice Cream Success Story

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