Martinelli celebrates the return of ice cream flavor with social media – Santa Cruz Sentinel
Forklifts convey crates of apples to the cider manufacturing line at S. Martinelli & Co. (Shmuel Thaler – Santa Cruz Sentinel)
WATSONVILLE — Applesauce and ice cream are beloved festive desserts, however they don’t seem to be usually paired collectively. Nonetheless, cider large Martinelli partnered with a Santa Barbara-based ice cream firm final 12 months to mix the 2, in addition to the style of a basic Thanksgiving facet dish, for a brand new taste: apple cider and cranberry jam.
Simply in time for Thanksgiving, Martinelli’s and McConnell’s are bringing the flavour again and selling it with an ice cream social hosted by Martinelli’s Watsonville headquarters on Thursday.
Scott Lee, vice chairman of selling at Martinelli, mentioned final 12 months was the primary 12 months the 2 manufacturers had been in a position to collaborate on a brand new taste.
“There’s somewhat little bit of a relationship with a few of the folks there at McConnell, and for us we’re bringing collectively two iconic family-owned firms in California,” he mentioned. “It made plenty of sense for us to associate with McConnell. They very a lot share our values, and if you consider the standard and craftsmanship that goes into their merchandise, that is the strategy we take at Martinelli as nicely.”
For each firms, the selection of taste mixture aligned with the vacation season. Being a well-liked and favored drink at vacation events, together with Thanksgiving, cider made a pure selection, and cranberry jam was chosen as the opposite fundamental taste.
“Taste-wise, we thought it will be scrumptious but additionally paying homage to the vacations and traditions that might make for a very enjoyable vacation with ice cream,” Lee mentioned.
The restricted version taste shall be obtainable at Martinelli’s company retailer, tasting room, all McConnell’s Scoop shops and thru McConnell’s web site at McConnells.com. Moreover, those that buy the flavour from Martinelli’s Firm Retailer throughout enterprise hours of 9am-5pm will obtain a free pint for each pint bought, as much as a most of six pints.
Moreover, an ice cream social at 11:30 a.m. Thursday will coincide with the corporate’s eighth anniversary of the shop’s opening, the place folks can’t solely pattern Martinelli’s merchandise, but additionally buy glowing and nonetheless juices in addition to T-shirts and sweatshirts. Hats, backpacks and different objects displaying the Martinelli emblem.
“It is a chance for individuals who love the Martinelli model to have the ability to buy merchandise that showcases the model in numerous, enjoyable classes,” Lee mentioned.
The ice cream social occasion was a chance to “have a good time the return of the product, with the ability to style our merchandise and with the ability to purchase ice cream,” Lee mentioned.
The Martinelli Firm retailer deal with is 345 Harvest Drive, Watsonville.