SCORE Granola helps Solopreneur find the recipe for business success

Rochelle Berg with a batch of her granolaPhotograph by way of SCORE Bucks County.

Rochelle Berg started mentoring with SCORE Bucks County educator Tim Felder, who coached her in numerous elements of the enterprise.

Rochelle Berg fell in love with preventive drugs, however found early on that nursing was not her calling.

Berg, of New Hope, discovered her love for the culinary arts by working as a chef.

“I noticed that is the place I needed to be,” Berg stated.

Berg’s background in nursing—and her deep perception into dietary wants and meals allergy symptoms—helped formulate her latest recipe for fulfillment: granola.

“The sphere itself wasn’t for me,” she stated of nursing. “I used to be in a position to take one thing from it and do one thing else.”

About 5 years in the past, she began making her personal granola.

“I did not like what was offered in shops,” Berg stated, including that the majority commercially produced granola merchandise contained vegetable oil and refined sugar. “I began making it at dwelling and it tastes higher.”

What began “naturally” as an outgrowth of her household’s wholesome cooking, took off a few yr in the past as an entrepreneurial enterprise with Berg’s launch of Dwelling Good Granola. It sells its merchandise at Wrightstown Market, the Ferry Market in New Hope, and the Trenton Farmers Market in New Jersey, in addition to quite a few mattress and breakfast institutions, yoga and reiki studios all through the world. As well as, clients place orders on-line.

“I am very pleased,” Berg stated. “I nonetheless cannot consider I can do that for a dwelling.”

Her granola empire is taking off. Each two weeks, Berg bakes 50 kilos of granola, which she makes use of in 5 granola bars, granola bark and granola butter. All of their merchandise are vegan, plus they’re nut- and gluten-free.

Granola Butter, which she describes as “tasting like a cookie, however very wholesome,” developed as a approach to remove meals waste in her kitchen.

Berg enjoys assembly clients head to head and enjoys the problem of making new merchandise. When a girl requested for granola with out maple syrup due to her sort 1 diabetes, Berg took on the problem and created cinnamon quinoa granola.

“Folks encourage me,” she stated. “It is vital to hearken to what individuals want and need. That is how I fill this void within the allergy market.

Whereas the baking course of got here naturally, the enterprise side was a problem. She started mentoring with SCORE Bucks County mentor Tim Felder, who coached her in numerous elements of the enterprise, together with setting a value level for her merchandise.

“It helped me tremendously,” she stated. “They made me accountable.”

Felder helped her transition from a buddy’s restaurant kitchen to an upgraded dwelling kitchen licensed to fulfill Pennsylvania meals preparation security necessities. His position with Berg now’s “primarily considered one of encouragement.”

“From our first on-line assembly, I used to be significantly impressed by Rochelle’s humorousness, her enthusiasm and keenness for her product, her capability to work arduous, her braveness when fixing issues and her willingness to pay attention and be taught,” Felder stated. “Rochelle has all the talents and private qualities wanted to grow to be a profitable entrepreneur.”

She credit the individuals and companies in Bucks County for supporting her granola-making enterprise.

“I’ve by no means felt a way of group like this,” she stated.

As a thanks on your help, Berg is providing free supply on all orders in Bucks County.

Trying to the longer term, she hopes to launch a youngsters’s product line referred to as Mia’s Granola in honor of her 6-year-old daughter, who helps create new flavors, label granola baggage, and see Dwelling Good Granola develop.

“She sees individuals putting orders and us proudly owning our personal enterprise,” Berg stated. “She makes granola with me. She’s on the emblem with me. I can not inform you how a lot that nourishes me. It makes me get up at 3 a.m. to bake.”

Better of all, “It at all times smells like maple syrup.”

Be taught extra about Berg’s work at SCORE Bucks County.


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