Fraise d’hiver strawberries at the moment are obtainable in all Sobeys manufacturers: IGA, IGA further, Rachelle-Béry, Les Marchés Custom and Marché Bonichoix. Fraise d’hiver strawberries are harvested from October to June in vertical farms designed by Winter Farm. Strawberries are hand-harvested throughout a 14-story constructing and delivered virtually day by day to make sure optimum freshness and meals security.
“Quebec strawberry lovers can be joyful to know that these summer season icons will now be obtainable year-round all through the province,” says the staff. “Naturally candy, pink, and freed from any hint of chemical pesticides, Fries Dever strawberries are a beautiful alternative for customers who’re keen to purchase native produce…even within the winter.”
Selling its product from Vaudreuil all the way in which to the Gaspé Peninsula, Fraise d’Hiver is transferring ahead to realize its targets with a very new picture. The product’s distinctive style is highlighted, along with its environmental and well being advantages. As well as, a model new web site devoted solely to the product has been launched, that includes recipes and academic content material about vertical farming. Customers can even look ahead to having fun with extra content material on social media as efforts to achieve new potential clients proceed.
To be able to higher meet shopper expectations and preserve freshness all through the distribution chain, the product is available in new, totally recyclable packaging. On account of the container being made in Quebec from 100% post-consumer recycled plastic, the shelf lifetime of the product can be prolonged. It was designed in collaboration with Tilton, a packaging producer from the Quebec Metropolis space that sources plastics immediately from curbside recycling. The container is sealed with totally recyclable paper movie.
“It is nice that we will lastly provide the fruits of innovation all through Quebec! The arrival of Fraise d’hiver strawberries on cabinets means not solely that buyers can get pleasure from a larger number of contemporary meals with an excellent home-tasting style but additionally the value-added choice of including taste.” And coloration to harsh winters! Thanks to Sobeys in your help since day one. We’re lucky to have the ability to depend on a community of shops who’re very dedicated to selling native merchandise, each in summer season and winter!” mentioned Daphne Mailhot, Merchandising, Advertising and Communications Director.
“At Sobeys, we’re all the time on the lookout for high quality native merchandise, and we’ve got discovered that in Fraise d’Hiver, a neighborhood product that may be loved through the winter! We’re very proud to be its first distributor and to be ready to supply it solely in all its shops.” IGA throughout Quebec and New Brunswick, in addition to in our different banners.” – Francis Berubet, Director of Advertising and Class Administration, Fruits and Greens, Sobeys.